After years of working for a large insulation contractor, Wesley (Wes) Grover decided it was time to start his own business. Wes, a U.S. Army veteran, was dissatisfied with the profit-driven approach of his previous employer. He wanted his new venture to prioritize customer service and employee well-being. His goal was to create a workplace culture grounded in fairness, inclusivity, and respect.
For guidance in starting his new business, Wes turned to Business Advisor Chris Dodge at the Maine SBDC. Together, they worked on establishing his LLC, with Chris providing valuable support as Wes developed his business plan and financial projections. These tools proved instrumental when he pitched his business to investors. In addition to a significant owner’s investment, Wes was able to secure the funds needed to launch his business.
Reflecting on his work with the Maine SBDC, Wes comments, “Chris is very knowledgeable, engaging, and offers excellent direction and advice. I would not have been able to build this business as quickly as I did without her knowledge and input.”
Wes officially launched Acadia Insulation in February 2024 in Lewiston, Maine. Veteran-owned and operated, the company specializes in batt, blown-in, and spray foam insulation, primarily serving builders and contractors in the new construction market. Exceeding expectations, Acadia Insulation closed its first year with $2.2M in revenue—nearly double the initial projection of $1.2M-$1.4M.
Looking to the future, Wes plans to expand services to include foundation waterproofing and gutter installation, offering clients a one-stop solution for their needs. The company’s projections for 2025 are $4M in revenue, driven by these new service lines and continued organic growth. With plans to build a dedicated sales team and launch advertising initiatives, Acadia Insulation aims to reach new markets and strengthen its position in the industry.
Acadia Insulation’s veteran-led team embraces the motto “Adapt and Overcome,” guiding them through challenges such as equipment breakdowns, weather disruptions, and shifting project schedules. By focusing on what they can control and integrating themselves into their customers’ build teams, the company fosters a culture of trust. This ensures projects are completed to the highest standards.
With a foundation rooted in teamwork, quality, and innovation, Acadia Insulation is poised for sustained growth. Wes’s leadership reflects a commitment to creating a company where values drive success. Their mission is to add value to every project, and their culture enables them to deliver exceptional results.