Part 4 of the “Things we wish we knew” Blog series By: Tina Oddleifson, Business Advisor “If you market to everyone, you’ll market to no one” – Famous Marketing Guru As business advisors, we review a lot of business plans. One thing we see regularly are marketing plans with vague references to social media… Read more »
As we gear up for the holiday season, it’s essential to plan ahead and make the most of the opportunities it presents. The 2023 holiday forecast predicts a 4.5% increase in retail sales, making it one of the busiest seasons yet. In this blog, we’ll share strategies to help you take advantage of this busy… Read more »
Are you ready to launch your business? Personal readiness is key when it comes to opening a business, and it’s essential to take the time to make sure you are prepared for all of the challenges that come with the process.
As a small business owner, one of the biggest challenges you may face is determining when it’s time to raise your prices. Maintaining loyal customers and earning a profit can be a delicate balance. However, there are times when raising your prices is necessary to keep your business viable. A winning price strategy includes knowing… Read more »
Maine offers businesses year-round opportunities to display their products to potential customers. The state has 24 agriculture fairs, 70 festivals, 115 summer farmers markets, and 35 fall/winter markets. Participating in fairs, festivals, and farmers’ markets can be an excellent way for businesses to promote their products and increase sales. However, it’s essential to prepare your… Read more »
Maine’s outdoor industry is a vital and thriving state economy component. With its rugged coastlines, dense forests, and stunning mountain ranges, Maine is one of the top five states in the country for the outdoor recreation industry. In 2022 alone, Maine attracted over 15 million visitors, adding around eight billion dollars in revenue to the… Read more »
Some of the best parts of networking are meeting people from all backgrounds, building your business, finding new clients, and getting your name out there, but it can also be an uncomfortable experience. If you’re an introvert, networking may be one of your least favorite activities. So here are some tips and tricks to make… Read more »
Did you know that establishing your brand identity is crucial to your marketing strategy and helps you better articulate your brand image? After all, the brand’s personality and originality are what people remember about your company and how your customers recognize and experience your business.
If you’re planning to start a business or already have an existing one, you may have considered whether wholesale is the right approach for your business. There are various factors to consider, so we’ve highlighted some major points to ensure you have the right tools to get started!
This year Small Business Saturday is November 26, 2022! The day is dedicated to supporting and buying from small local businesses. It’s become a holiday shopping tradition over the past twelve years and continues to grow in both sales and participation. But it takes preparation to make the best of the day! Below you’ll find… Read more »
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