Dylan John and his fiancé Ellen turned their passion for style and community into Fore & Wharf, a boutique located in the heart of Portland. Specializing in thoughtfully curated men’s and women’s clothing, the shop embodies the charm and lifestyle of New England. Dylan’s vision was to create a store that celebrates coastal living while offering high-quality, unique pieces to be enjoyed by all.
Dylan saw Portland as the ideal place to bring his dream to life. However, as a seasonal business in Portland’s tourist-driven retail market, he needed to carefully balance inventory, anticipate customer preferences, and stay ahead of trends—all while managing the complexities of launching a new business. Recognizing the need for expert guidance, Dylan reached out to the Maine SBDC in March 2023 for support.
Working with Business Advisor Chris Cole, Dylan received personalized guidance on crafting a business plan, managing financial projections, and planning inventory for the seasonal market. These foundational steps gave him the tools and confidence to move forward.
“What I appreciated most was how Chris took the time to truly understand my vision for Fore & Wharf and helped me bring it to life in a way that felt authentic to both me and the Portland community,” Dylan shared.
Fore & Wharf officially opened in July 2023, offering locals and visitors a personalized shopping experience. The boutique features casual coastal styles, timeless wardrobe essentials, and a growing selection of skincare and fragrance products. Dylan and Ellen have also introduced collaborations with local brands, further embedding Fore & Wharf into the Portland community.
Reflecting on his journey, Dylan described Chris as “invaluable” in helping Fore & Wharf become a reality. “Her support gave me the confidence to take risks and make decisions that set the foundation for our success,” he said.
Looking ahead, Dylan plans to expand Fore & Wharf’s offerings through community events, exclusive collaborations, and an enhanced online store. At the heart of these efforts is a commitment to maintaining the boutique’s authenticity and ensuring it remains a space where customers feel welcome and inspired.
With its blend of coastal charm, unique style, and heartfelt community connections, Fore & Wharf has already become a standout boutique in Portland. Dylan credits the Maine SBDC as a key partner in this success: “Their guidance has been essential every step of the way.”