Maine Fly Company

Jeff Davis had one goal in mind to celebrate his late father: to share his passion for Maine’s fly-fishing culture. Jeff wanted to provide high quality, small batch rods that are crafted to reflect the beauty of Maine’s waterways. Since opening in 2019, Maine Fly Company has experienced promising growth and turned to the Maine SBDC for advice on the best approaches to expansion.

Maine SBDC Business Advisor Peter Harriman as well as Intern Keenan Hendricks worked with Jeff through his planning process. Peter and Jeff discussed his goals, how he might fund his expansion, issues he might face, and how to create a business plan that entailed both growth and options amidst the COVID-19 pandemic. While discussing marketing and brand, Jeff expressed his dedication to the authenticity of offering all Maine-made products.  Using this to his advantage, Peter and Keenan assisted Jeff with a range of different digital marketing strategies to help him communicate the unique story behind Maine Fly Company. 

Our work with Maine SBDC only expanded on the pride we have being a Maine Small Business.  It’s encouraging to know such a great resource is available to us…