Joshua Hrehovcik is the photographer behind Retro Roadtripper, a photography and media company. He reached out to the Maine SBDC for help marketing his business. He connected with Anne Lancaster, business advisor at the Maine SBDC at the University of Southern Maine (USM), to discuss his business plan and explore whether or not the Community Development Block Grant (CDBG) program would be a good fit for him.
Joshua has self-published several Maine travel books and focuses his camera on the beauty he finds throughout the state. Topics vary from specific towns, seasons, and modes of transportation but all of them include hidden gems known to locals and not always seen by visitors. Together they looked at his qualifications and the grant requirements to ensure he was a strong candidate, and ultimately he was awarded the funds.
He has stayed in touch with Anne, seeking additional advice and keeping her updated on how he’s been able to use the funding to bring more awareness to his business as well as others. With the CDBG funds, he produced and aired two new TV commercials, using humor and history to shine a spotlight on interesting topics and get the word out about his books.
Joshua commented, “Working with Anne has made navigating the small business maze so much easier. I had so many questions and Anne answered them all. Her suggestions continue to help me as I attempt to take my business to the next level. If you have a small business, you owe it to yourself to talk with Anne.”